Monday, May 25, 2020

Female Antagonists Within Fairy Tales - 1540 Words

Whether Female antagonists within fairy tales are portrayed in a positive or negative light their roles within the stories are very important if not crucial to the development of the protagonists. Karen Rowe in â€Å"Feminist and fairy tales† explains the divide between different female antagonists. Female antagonist come in all forms, Faeries, ogresses, evil queens, and evil witches step mothers and or step sisters. For the most part these characters are often divided between good and evil, or light and dark, but what is often realized, is that there isn’t much of a combination between the two groups in which an antagonist falls in between both categories. In this essay I will lay out the thematic roles of these different types of female antagonist’s portrayed within fairy tales. Negative female antagonist play a very particular role within fairy tales. The female antagonists are often very dominant, they are not married and unable to bare children due to the fact that they are usually old. However there are times in which the antagonist is a beautiful women who’s jealously often overbears her physical appearance. In â€Å"Snow White† Snow’s Step mother is constantly looking for assurance about her physical appearance, so she confides in her magic mirror, â€Å"Mirror, Mirror, on the wall, who in this land is fairest of all?† (Grimm 54). Snow white’s stepmother is taken aback and enraged after later being told that she is no longer the prettiest woman. â€Å"You my queen, are fair; it isShow MoreRelatedThere Was Once By Margaret Atwood Essay915 Words   |  4 Pagesto point out the societal problems within the genre of fairy tales. Charles Perrault, the author of the short story â€Å"The Sleeping Beauty in the Wood†, writes about fantastic creatures, magic, and love, following the generic conventions of fairy tales. When compared to Perrault’s short story â€Å"The Sleeping Beauty in the Wood†, Atwood’s poem both compliments and contrasts Perrault’s. These two texts, although similar, offer different views on the genre of fairy tales. Margaret Atwood’s satirical poemRead MoreThe Tale Of Little Red Cap1207 Words   |  5 PagesFairy tales present a sense of life and fantasy with the use of literary techniques, like animism and imagery, creates a strong appeal for children (Favat, 1977). Throughout time fairy tales have embodied the current state of social construction, perspectives and ideologies of society. These views are embedded in the child’s mind from an early age influencing their discernment of relationship, mores, ingenuity and persona. One of the most iconic children story retold and adapted in all major languagesRead MoreSleeping Beauties: An Evolution Essay1566 Words   |  7 Pagesvat filled with vipers and snakes which kill her instantly. I believe that Perraults version of Sleeping Beauty accentuates aspects of society, meaning the message is more true to the audience reading it. The end of the story displays a moral, â€Å"The tale of the Sleeping Beauty shows how long engagement s make for happy marriages, but young girls these days want so much to be married I do not have the heart to press the moral.† I found this interesting because similar to Basile’s version, it suggestsRead MoreDisney Plays a Role in Shaping Girls Self-Esteem1832 Words   |  7 Pageschildren or adults think of the great classical fairy tales today, the first thought that usually comes to mind is Disney. Their representations of classic fairy tale texts are so powerful that a vast majority has formed mental images of the princesses and other characters depicted in fairy tales, whether it be from classic books to popular media, the unchanged variable for any woman is beauty (Wohlend 60); usually presented with a flawless and virtuous female protagonist, who encounters obstacles thatRead MoreLittle Red Riding Hood by Bill Delaney946 Words   |  4 PagesAt first glance the characters Connie from â€Å"Where are you going? Where have you been?† and Little Red Riding Hood from the classic fairy tale â€Å"Little Red Riding Hood† may seem to have nothing in common. However, from the start one can compare how much they actually have in common. Though these two characters are very different they are the same in many ways. Their story, from beginning to end, is similar. It is easy to see how alike and different they are with the description of Connie and LittleRead MoreThe Complex Layers Within the Little Mermaid1206 Words   |  5 PagesFairy tales convey political, moral, and social lessons through characters, relationships and setting. They originate from an oral tradition passed down from generation to generation often in a varied form, drawing inspiration from diverse sources such as the Bible and mythology. As societies gained access to the printed word, fairy tales became less changeable and tended to focus on characters who were transitioning from childhood to adulthood (Abler). Jacob and Wilhelm Grimm became renowned forRead MoreCo mparing Jane Eyre, Cinderella, and Beauty and the Beast1830 Words   |  8 Pagescaptivating elements, such as mystery, passion or even betrayal. The aim of this essay is to analyze the love story between the two protagonists and to illustrate how the elements forming their relationship resemble the ones in fairy tales. Jane Eyre has been often compared to fairy tales such as Cinderella or Beauty and the Beast and I believe that this close connection with the fantastic stories has a huge influence on the relationship between the main characters. The theme of love is quietly introducedRead MoreImportance Of Feminism Within Writing1938 Words   |  8 PagesThelma Barraza Professor Olson LIT-230-02 November 24, 2014 Anne Sexton: Importance of Feminism within Writing Anne Sexton was born Anne Gray Harvey on November 9, 1928 in Newton, Massachusetts. Her parents, Ralph Harvey and his wife, Mary Gray Staples Harvey overlooked their youngest child Anne. According to the Great Lives from History, she grew up lonely and excluded from family activities, because she was never able to reach the standards her father wanted. She felt overlooked and unwanted, andRead MoreCinderella vs Ella Enchanted Essay2614 Words   |  11 PagesCinderella vs Ella Enchanted The tale of Cinderella has been heard and read for many generations. The idea of rags to riches has appealed to countless readers through varying accounts. The plot of Cinderella has become a traditional theme. Through different cultures and eras the theme has seen many copies, remakes, twists and views in literature, theater and film. Today’s era of blended families and conflicts in class statuses may be why Cinderella has been a classic. One of those twists is seenRead More Sexual Innuendoes in the Films of Alfred Hitchcock Essay example3477 Words   |  14 Pagessoon-to-be sex offender? If so, you may have felt guilt from watching such sexual innuendoes, but don’t feel too bad. This is just one of the intents of Alfred Hitchcock as he weaves many of his tales with sensual characters. His films portray a vast array of sexuality from showing a battle of the sexes and tales of romance to showing homosexuals and sex offenders. Overall, the films of Alfred Hitchcock po rtray varying degrees of sexuality, which is manifested both romantically and perversely. The sexuality

Friday, May 15, 2020

Organizational Management Is One Of The Greatest Tools

Organizational Management is one of the greatest tools to succeed for any business. It is about planning and leading in getting people together to work towards a common goal. It helps to draw out the best of each employee, in a business, so they can accomplish certain tasks within a specific time frame. The essential features of organizational management are planning, organizing, staffing, leading, control, time management, and motivation. Businesses benefit from organizational management because it assists in helping businesses grow. Planning is a very important role of organizational management, it is one of the most important project management and time management techniques. When following a plan, one can tell how much they have†¦show more content†¦Planning like this can help reach goals and establish a means of success. Organizing is the next important step of organizational management. It is the management function that usually follows after planning. Organizing is a well-ordered process of arranging, incorporating, managing task goals, and activities to resources. It involves the assigning of tasks, the grouping of tasks into departments and assigning a responsible authority who can distribute resources across the organization to reach a common goal. This refers to the careful use of resources to reach the best out of employees. The purpose of organizing is to achieve an organizational goal. To do so, utilizing the use of resources in a business has to take place. Work should be divided and right people should be given the right jobs to reduce the waste of resources in an organization. Good organization structure is important for growing business activity. Organization structure determines the resources needed for the growth of a business. Also, organization is essential for product growth for example starting a new product. Outsourcing has recently become a strategy companies have been using for organizing. â€Å"One definition of outsourcin g is that it is a contractual relationship between an external vendor and an enterprise in which the vendor assumes responsibility for one or more business functions of the enterprise† (Edwin, 2015). This means that companies are using 3rdShow MoreRelatedFunctions And Functions Of An Organization1001 Words   |  5 Pageswhich uses resources and transforms input to outputs. For an organization to work effectively they need to manage those activities and also numerous linked activities. One of the challenges faced by the organization, which prohibit them from estimating the accurate Effort estimation is the understanding and managing of the organizational process. It has been observed that many organizations do not have thorough knowledge of their processes. Also they fail to change as per the standard project estimationRead MorePrinciples of Management - Microsoft1039 Words   |  5 PagesINTRODUCTION Background of Principle of Management Management can be defined as all the activities and tasks undertaken by one or more persons for the purpose of planning and controlling the activities of others in order to achieve an objective or complete an activity that could not be achieved by the others acting independently. Managers in organization do this task. Management contains these few components which are planning, organizing, leading and controlling. Planning involves defining goalsRead MoreManagement, Efficiency And Excellence Of Work Life, And Planned Change847 Words   |  4 Pagesmanagement, efficiency and excellence of work-life, and planned change. The major purposes of employee involvement for the company would be to enhance the superiority of the workforces; operational and supervision for the company should be opened minded and approachable to the mandates of the workers. Generally speaking, it is my opinion that the suitable way to govern those mandates would be to question the workforces. Furthermore, I wou ld exploit the productivity and quality of work-life involvementRead MorePrinciples of Management - Microsoft1031 Words   |  5 PagesINTRODUCTION Background of Principle of Management Management can be defined as all the activities and tasks undertaken by one or more persons for the purpose of planning and controlling the activities of others in order to achieve an objective or complete an activity that could not be achieved by the others acting independently. Managers in organization do this task. Management contains these few components which are planning, organizing, leading and controlling. Planning involves defining goalsRead MoreComponents Of A Risk Management Program1170 Words   |  5 Pagesprotect itself against clinical, financial and operational exposures. Risk management is the process of minimizing risk to an organization by developing systems to identify and analyze potential hazards to prevent accidents, injuries, and other adverse occurrences, and by attempting to handle events and incidents which do occur in such a manner that their effect and cost are minimized. Effective risk management has its greatest benefits in application to insurance in o rder to avert or minimize financialRead MoreOrganizational Trends: Increasing Productivity With Communication1383 Words   |  6 Pagesï » ¿Running head: ORGANIZATIONAL TRENDS: INCREASING PRODUCTIVITY WITH COMMUNICATION Organizational Trends: Increasing Productivity with Communication Organizational Trends: Increasing Productivity with Communication Organizational studies continues to gain respect and compel attention within many professional communities, include the business community. A trend in organizational behavior that will impact businesses for the next decade is how communication relates to productivity. The 21st centuryRead MoreOrganizational Culture and Change in Southwest Airlines1426 Words   |  6 PagesOrganizational culture and change in Southwest Airlines Organizational Culture and Change Introduction Organizations like the Southwest Airlines all have a culture, which demonstrates how the organization works and usually acts as its motivational tool. An organizational culture is important to the organization, as it is the major element in helping attain the organizations goals and objectives. Cultures in organizations are vast, with different organizations adopting their own type of cultureRead MoreWhy Project Management? Essay1484 Words   |  6 PagesWHY PROJECT MANAGEMENT? Project Management has become increasingly important for any corporation, organization, government agency, and even small businesses in the last couple of decades. Project Management, as defined in the text, is the application of knowledge, skills, and techniques to accomplish projects successfully and proficiently. It is a tool utilized to keep projects and its tasks organized, but if not used correctly, can bring down the entire project operation. I have witnessed, firstRead MoreAn Introduction to the Competing Values Framework1091 Words   |  5 PagesAn Introduction to the Competing Values Framework by: Kim Cameron, PhD An Introduction to the Competing Values Framework / 11.11 L DE ONG VE -T LO E PM R (CLAN) INTERNAL Do things together The opposite kinds of tools or techniques, such as competitiveness, fast response, decisiveness, driving through barriers, or goal achievement, could be highlighted in the lower right quadrant. FLEXIBLE EXTERNAL INTERNAL INTERNAL COLLABORATE COMPETE (MARKET) S Do things fast PE HO RF RT OR - FOCUSEDRead MoreKnowledge Management in Healhcare Essay1673 Words   |  7 PagesIntroduction Knowledge management in the healthcare domain may be regarded as an integration of formal techniques and methods in order to ease the utilization, dissemination, preservation, development, identification, acquisition and creation of the diverse aspects of the knowledge assets of the healthcare organization (Bordoloi Islam, 2012). Delivery of excellent healthcare services requires optimal knowledge management and thereby having an established knowledge management process aids to enhance

Wednesday, May 6, 2020

Taking An Abnormal Psychology Class - 1419 Words

Taking an abnormal psychology class is not part of my requirements for my degree, but with my wanting to work with children and their families, I feel that this course was beneficial for me to take. I also enjoy learning about how the human mind works, the different disorders, and ways to help people that may be suffering from the many disorders that we covered. As I have mentioned throughout the semester, I or someone I know has or is suffering from many of the disorders we have discussed. I personally have struggled with addiction and bulimia in my past, and I feel that learning more in-depth can assist me in my future if I have a student that also struggles with similar disorders. My father suffers from schizophrenia, although he attempts to block his disorder out and refuses medication. This can be extremely hard for both me and my child to visit him because he is different. I try to remember that the disorder is not his fault and I also try to remind my daughter that he is her g randfather and she should accept him, but it is a struggle for both of us. I feel that learning a little more on schizophrenia was helpful for me and I plan on doing a little more research on my own time to also help me to cope with his â€Å"differentness†. There was such a variety of topics covered in this course and I wish that I had taken it in a classroom instead of online. With this online course, I feel like the material went a little too quickly. If I were in a classroom setting, I feel thatShow MoreRelatedThe Effect Of Taking An Abnormal Psychology Class On Students1748 Words   |  7 Pagesreally have any certain topic within abnormal psychology in mind. I thought the best approach was to start broad and look through articles and see if something stuck out to me as interesting or unique. By doing this method I located two very different articles on PSYCHinfo to examine. The first that I am going to be summarizing and talking about is an article that explained an ex periment that was ran to test the effects of taking an abnormal psychology class on students. This experiment basicallyRead MoreThe Perks Of Being A Wallflower1401 Words   |  6 PagesI chose to do my Abnormal Psychology paper over The Perks of Being a Wallflower. I heard about this movie a couple of years ago and I never had time to watch it until recently. I did have a difficult time diagnosing what disorder I thought the main character had, but it turned out to actually be a learning opportunity for myself. This assignment did give me the opportunity to watch the movie differently than I have examined a movie before. What I mean is, for this assignment, I had to examine inRead MoreMy Future Career Research Paper1323 Words   |  6 Pagesour future. One of my most important goals is to graduate college, to get a career in psychology. This goal is extremely important to me because of the fact that not many people in my family have even finished high school. Psychology has many different fields. But overall psychology is just the study of the human mind and its functions. You may be asking yourself, what’s the importance of psychology? Well psychology is extremely important for many reasons, such as diagnosing certain diseases, understandingRead MorePsychology : Psychology And Social Psychology1398 Words   |  6 Pagesimportant than taking time to study and to comprehend the human brain? Why is it that some people prefer apples to oranges? Why can some people place a name to every face, while others struggle to even remember his own address? Why is laughter considered to be contagious? These questions are only a few of the many that a psychologist may strive to answer in his lifetime. Psychology is a very broad topic in general, and is easily broken down into two main categories: experimental psychology and socialRead MoreSelf Reflection Health Psychology Essay1209 Words   |  5 Pagespeople. Week 13 Describe the psychology of bereavement with reference to adult grief responses and the stages of mourning. Week 15 Discuss issues arising in relation to patients diagnosed with an ultimately fatal disease. Lectures covered: 1. Introduction to health Psychology 2. Abnormal psychology 3. Psychological responses to illness 1 4. Stress and health 1 Evidence of reflection on your study/experiences of health psychology as it applies to medicine to dateRead MoreThe Suicide On The World Trade Center Occurred1394 Words   |  6 Pagesintroductory to Psychology class that inspired my growing desire to learn more about Psychology. Consequently, I joined the Psychology Club where we explored themes and theories that were not introduced in the classroom. Once in college, it took me a while to decide what major I wanted to choose. After much back and forth with picking up and dropping majors, I finally settled on Psychology. I explored my options and took a variety of classes because I was not sure which field of psychology I wanted toRead MorePsychological Theories Or Schools Of Thought801 Words   |  4 Pagesaspect in our lives: the social, the physical, the mental, the emotional, the spiritual, the environmental, and the occupational. Greenberg (2013) reflects upon each aspect, using an example of a men who is motivated by running. However, he was not taking care of other aspects of his health, like the social or spiritual aspect. In this case, the humanistic approach would argue that we have the capacity to improve every factor. We are rational humans who can reflect upon our behaviors and change ourRead MoreLack Of Mental Health Literacy912 Words   |  4 Pagesdon’t know what is wrong. One of the biggest problems in t he lack of mental health literacy is that people doubt the effectiveness in medication and psychotherapy. Research has shown that the most effective way to treat a mental disorder is through taking medication and seeing a therapist. Through the media and word of mouth, there has been many doubts about this. People see only the negative side effects of medication and other forms of treatment. Another issue is that people don’t know how to helpRead MoreQuestions On Generalized Anxiety Disorder1151 Words   |  5 PagesRunning Head: GENERALIZED ANXIETY DISORDER 1 Generalized Anxiety Disorder Chinelo Onyekere Delaware County Community College Abnormal Psychology 210 Professor Doran August 8, 2015 GENERALIZED ANXIETY DISORDER 2 Presenting Problems Joe Steven, is reported a continuous and extensive worry about his family responsibilities. TheRead MoreMy Interest Exploded After Studying Developmental Psychology875 Words   |  4 Pagesinterest in human development and behavior. One of the first classes I took during my freshman year of college was Anatomy and Physiology. This class introduced me to the different brain structures and functions. It was so fascinating that I started looking for every Psychology course available. My interest exploded after studying Developmental Psychology. I remember watching Albert Banduras â€Å"Bobo Doll experiments† and thinking about the impact of social learning on children. I decided to intern

Tuesday, May 5, 2020

Organisation Behaviour & Internal Communication Methodology Conduct

Question: Describe about the Organisation Behaviour Internal Communication for Methodology Conduct. Answer: Introduction This section of the study refers to the methodology in which way the project has been conducted. The main objective of the project is to find out the motivation procedures of Sony whether they are using the processes in a right direction or not (O'Leary, (2013). Therefore, the method in the way the research objectives has been met is discussed here to understand the motivation tools of the company. In this section, probability sampling method and non-probability sampling method has been used to set the sample size from the target population. Therefore, the data has been collected with Primary data collection procedure. The employees and managers of Sony has interviewed and surveyed with quantitative data collection technique and qualitative data collection technique. These processes helped to collect the relevant information about the company that the analysis can be done in the next section properly to meet the objectives of the project. Organization background One of the best-known and popular electronics organisations is Sony Corporation, which was founded after the World War II as a seller of transistor radio, CD player, Trinitron television, Betamax VCR, Walkman portable cassette player and many more products that are revolutionary. It is a Japanese multinational corporation headquartered in Tokyo, Minato in Japan. It has been operating in the world business since the year of 1946 with the registration of TTK (Tokyo Telecommunications Engineering Corporation). In starting, they have stated with $500 as their initial investment. However, their first product has faced a massive failure in attracting their customers as it was not met the expectations of them. They spent almost $6500 in sales of the product but were able to gain only $300 from that. It has gained its popularity when they have introduced their product transistor radio called TTK radio Sony. They used the name intentionally to indicate the Latin word Sonus, which means sound. This has brought the desired popularity as well as profit for the company to make it familiar in the world of electronics business. In 1958, it has renamed as Sony Corporation and then they dominated the electronic market with their innovative and good products. It is the business unit of the parent company Sony Group and operates in four different components such as, electronics, motion pictures, financial services and music. It has attained the second rank in the world of electronics business and has become one of the lading manufacturing companies of electronic product. Sony is serving almost every area in the world and gaining revenue of 8.1T. It has approx 125.3K employees working with the company still 2016. The mission of Sony was to provide the people with all the electronic devices that are innovative in feature and will meet the customers expectations. Best practice model (motivation) The best practice model of motivation for the company has to be something that can influence the employees to work more in the good environment within the company. The authority of the company is always trying to provide regular innovative and new things to the employees that their employees never feel any problem to give their best to the company. In this research, the main aim is to find out the best motivation practice for the company to motivate the employees and evaluate whether the financial benefits can motivate them or not. Gap analysis According to SERVQUAL model there is five gaps through which customer satisfaction level can be measured. Following are the five gap analysis of Sony Corporation. Management Perception and customers expectations Management Perception and specifications of service quality Specifications of service quality and delivered service Delivered service and external communication Expected service and experienced service Sony has a good brand image and as a result, customers expectation is high. On the other hand, customer evaluation process of Sony is weak, which creates a gap between these two parameters. As customer evaluation process is weak, it is difficult for the company to provide appropriate product or service specification. Sony has skilled workforce and therefore, the company can deliver the actual design service or product quality to the customers. It shows the gap between the two parameter is negligible. The existing gap between management perception and customers expectations shows that there is huge gap between the delivered service quality and customers expectation. Expected service quality and experienced service differs due to the gap between management perception and customers expectations. Swot analysis The state of a business organisation can be understood by the analysis of its strengths, weaknesses, opportunities and threats. The analysis can be conducted through the SWOT analysis in following, Strengths Opportunities The company has built a strong brand image before the customers. It has been announced to be the Asias most valued brand in the survey of 2011, which proves its brand value. Sony is always providing the customers various innovative products that can attract new consumers as well as retain the existing customers. The company has been giving the customers products differentiation with providing them an extra special feature. There are variations in the designs of the products that attract the customers easily. They provide a good customers service that can satisfy their customers. The share price of Sony Corporation was 1507JPY in 2011 and 3378 JPY in 2016, which is showing its growth and sustainability. It is a multinational company; therefore, it can take the advantage of its music business along with the movie business. The company is doing this with implementing the four-screen strategy that looks like a good concept to improve its business. It has occupied the whole market of the entire Sony Ericson after the joint venture. It has given the opportunity to this company to provide smart phones independently with innovative features to grab the mobile market. It is emerging in the global market with its variety of products in different sectors. Weaknesses Threats The product pricing policies are very high for the common people that affect their business. The high cost of media production that has spent in the television business mainly has increased its prices of products a high. Product diversity has decreased their focus from its core competency that says to make great consumer-electronic products. Other companies focus on their few products and therefore they make it with full concentration while Sony has to manage various products at a time, which leads to deteriorate the quality. They use less promotional activities that are decreasing their customers. Sony has also an over-confidence on their products. Sony Corporation is facing a strong competition from the same organisations in worldwide. The main competitors such as, Apple, Samsung, LG are giving the customers low price products that affecting the market of Sony in recent time. Gradually, the company is losing its brand value as the other competitor Apple is introducing its innovative and own version products day by day. The online business of this company is also faces threats from the hackers. Once the Play station network of this company has hacked, which has resulted in the leakage of information about the customers. Sampling Techniques Sampling techniques are the processes that help to set the population required for conducting the research. Therefore, in this part the methods of setting the target population on which the interview and survey has been conducted. The processes of sampling techniques has discussed here that has helped to determine the sample size, sampling method, and sample unit to meet the ultimate goal of this project (Bryman, Bell, 2015). As the outcome of the project is completely depending on the data collected for analysing the appropriateness of the motivation tools applied in the company to motivate their employees, therefore, the data collection process should be logical to achieve its objectives. Sample Unit In every research, sample unit refers to the process of determining the total target people required for completing the data collection procedure to get relevant data on the topic. In this project, to collect the information about the motivation processes of Sony it is necessary to interact with the employee of the company to know the recent processes there (Baskerville and Wood, (2016). As it is an internal process of the company, therefore to analysis the appropriateness of those the interaction with the people is required who are directly connected with the organisation. In this case, the total employees selected for conducting the survey process is 50. They have been asked the questions about the motivation process of Sony whether they were happy with those processes or not. Apart from this, five Managers were selected for this purpose to collect the information about the present motivational technique followed by the company to motivate their employees. Sampling Method This is the vital part of any research as it serves the crucial role to gather the data for the research. In this project, it is very essential to collect proper data of Sony to attain the research objective. Therefore, the sampling method has been selected here to gather appropriate data for the purpose. Generally, sampling methods refers to the procedure of selecting the sample size suitable for conducting the data collection procedure. There are two sampling method available, which can be used to gather the information. The methods mainly helped to select the required sample population from the entire sample unit to collect more appropriate information of the motivation practices of Sony (Zikmund et al., 2013). Probability sampling and Non-probability sampling are the two processes that can be applied in a research method to determine the sample size of the project. The first method is the process of gathering the whole sampling population in a place to interact with them to colle ct data from them about the topic. Therefore, if this probability sampling method would be used to conduct a research process, then the procedure would be very short, time saving and fair. In this method, the total sample population can be asked questions at a time as the overall target people are gathered in one location. It save the time of data collection process and give more time to focus on the analysis part of the project. In this project, the data collected from the employees has conducted through the probability sampling procedure (Tirumalaiah et al., 2015). Therefore, the employees were gathered in a location to interact with them and to collect the required data from them for meeting the objective of the project. On the other hand, the other process of sampling is very time consuming and hectic. The non-probability sampling method refers to the process in which the targeted sample population is not present in a location to interact with directly at a time. Therefore, in t his procedure to collect the data one should have to move from one place to another place to meet with the people. Therefore, it is a lengthy process where the targeted population have to ask question one by one to get the answers on the topic of the project. In this case, the Managers of the company have been asked questions individually to get the information about the motivation practices in Sony. Therefore, the non-probability sampling method has been used to conduct the interview processes with the Managers of the company to get the information about the internal policies regarding motivation. Therefore, in this project the probability sampling and non-probability sampling both have been used to get the authentic information about the companys strategies. Data Collection Data collection is the essential part of a research that plays a crucial role in attaining the objectives of the research. This helps to develop the ideas about the research topic, which would be analysed in the data analysis section (Thomas et al., 2014). In this project, the data collection process has been helped to collect the authentic data about the motivational processes of the company that can be analysed in the data analysis section to reach the ultimate goal of the project work. There are two processes available for collecting the data from the targeted people one process is called primary data collection processes and the other one is secondary data collection process. In the first process, the statistical data are collected from many sources related to the research topic to analyse them in further time to meet the research objectives. In this process, the data collected from the authentic sources through the processes of interview and survey and then the data are analysed in the next part of the research, which is data analysis section. On the other hand, the secondary data collection method is the process where the data are gathered from the various sources of previous research papers, journals, and other online research evidences. This process is therefore more authentic than the primary data collection method. As the data are collected in this process are collected from the previous researches that were obviously authentic by nature while in the first process the data collected from the sources can manipulate the information not to reveal the reality. In this project, the data has been collected in the primary data collection method to collect the data from the employees and the Managers of the company. The data collection process can be measured in the two processes - quantitative data collection technique and qualitative data collection technique. The quantitative data collection technique refers to the procedure in which a survey is conducted for the sample size to gather them in a location to ask required questions to gather knowledge about the topic. On the other hand, the qualitative data collection technique refers to the procedure that collects the data through asking questions to individual about the research topic. In order to conduct this research, both the methods quantitative technique and qualitative technique have been used to collect the data from the respondents (Tate et al., 2015). While conducting the research, the quantitative data has been collected from the employees of the company who were asked questions about the motivational processes of Sony. It would help to understand the extent in which employees are happy with the motivational tools of Sony. On the oth er hand, to know the viewpoint of the Managers of this company the qualitative data collection method has been used. Therefore, the required data has been collected about the company to attain the appropriateness of the applications of the motivational methods to motivate their employees. Data Analysis In a research, the data analysis part has an essential role that helps to analyse the collected data in the data collection step. This section helps to analyse the data collected from the employees and Managers of the company, which will be analysed in this part whether the motivational tools applied in the company were right or not. This has been conducted through various data analysis tools such as mean, median, mode and standard deviation (Alcaiz et al., 2014). Mode value helps to define the highest response, median helps to identify the scope, mean refers to the average value and standard deviation helps to measure the risk factors. In this case, the data collected from the employees through the survey method has been analysed with the focus group. On the other hand, the Managers of this company have provided the data about the motivational techniques that were analysed with the statistical evaluation procedure to meet the research objective. Interview and Survey Questionnaire Quantitative Questionnaire 1. How far are you satisfied with motivational tool of Sony? Strongly satisfy Satisfy Neutral Dissatisfy Strongly dissatisfy This question has been asked to the employees of the company to understand the satisfaction level. The company has considered the financial benefit for motivating the employees. However, this question has helped to understand the real situation of Sonys employees. 2. How far do you agree that financial benefits are only useful motivational tool? Strongly agree Agree Neutral Disagree Strongly disagree The financial benefit has been used to motivate the employees of Sony. However, there was a confusion regarding this motivational tool whether the employees were really motivated only with financial benefit. In order to know the thought processes of the employees of this company about motivation techniques can also be obtained from this question. 3. What is the most preferable motivational tool you would select for Sony? Incentive trip Increment Financial benefit Recognition Holiday The company was practicing the financial benefit as their only motivational tool. Therefore, it has been essential to understand the employees expectations from the company about motivation program. This question has enabled to evaluate the employees choices and expectation from Sony to motivate them. Qualitative Questionnaire 1. What are the motivational tools that Sony implements in order to empower performance quality of employees? This question has been asked to the Managers of Sony to know the future strategies of the company in order to gain more improved performance from their employees. This also includes the present strategy regarding motivating their employees to enhance their performance quality. 2. Do you think that financial benefits can influence performance quality of employees? The planning and implementation of strategies in a company is inspected by the Managers and they do not implement any policy without conducting proper market research. Therefore, in order to evaluate the ideas of the Managers of Sony to motivate their employees can be obtained from this question and can be realised whether the employees can be motivated through financial benefit. Ethical Consideration While conducting any research, there has to be an ethical consideration that is required to be maintained in the overall research process. In this project, as the research is conducted through the primary data collection method, therefore to collect the data from a large number of respondents should be required. It is required to encourage respondents in order to increase response rate. However, according to research ethics, forcing the respondents to participate in the study is unethical. This is the most important ethical dilemma that needs to be addressed in order to obtain accurate research outcome. Apart from this, to collect the actual data from the Managers of this company, the data obtained from the employees have to disclose before them. However, according to the Data Protection Act, the information collected from the employees cannot be disclosed unethically (Tirumalaiah et al., 2015). Summary The whole chapter has summarised the procedure in which the research has conducted to attain the research objective. In order to gain the understanding of the recent motivational tool and to evaluate the techniques used here to motivate the employees, the research has been conducted through interview and survey. This process has helped to analyse the organisational behaviour and internal communication for motivating the employees of Sony. Conclusion While concluding the study, it can be sad that the methodology section of this research has analysed the background of the company before researching about the main issue of its motivational process trough the financial benefits. The selection of these data collection process, sampling process, data analysis techniques has helped to evaluate the current situation of the company to analyse the research questions whether it can meet the research objective or not. Therefore, the section has discussed the methods of the research process to attain its objectives of the research topic. Reference List Alcaiz, M., Rodrguez, A., Rey, B., Parra, E. (2014, June). 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